The Power of Social Media
While the Cecil the Lion story serves as an example of the negative power of social media, these channels continue to provide a captive and highly engaged audience. In the US, an average of 40 minutes is being spent daily on Facebook alone. Although the audience is inundated with news and events through their social feeds, they still take the time to engage with content that catches their attention. If it’s compelling content, users are more likely to respond and take some sort of action (comment, share the article, or look for more information).
Given the amount of time users spend on these social media platforms and how engage they can be, there is definitely a big opportunity for marketers to interact with their audience via social channels. Additionally, targeting capabilities are becoming more and more advanced to help with reaching the right audience at the right time, and ultimately get them to take a desired action—whether it’s making a purchase or engaging with your brand further.
Today, social media is a powerful and viral vehicle that is increasingly becoming a major source for news, and most importantly another way for brands to engage with their audience.