Hometown Heroes is a weekly radio show honoring the men and women whose service and sacrifice have secured our freedom. Featuring interviews with veterans, primarily from the World War II generation, Hometown Heroes presents history through the perspectives of those who lived it. Host Paul Loeffler travels the country as a sportscaster, connecting with veterans from coast to coast. His experience has left him convinced of something you’ll hear him say frequently on the program:
“No matter where you’re from in this great country of ours, no matter how big, or how small your hometown might be, there are heroes around you.”
While the Cecil the Lion story serves as an example of the negative power of social media, these channels continue to provide a captive and highly engaged audience. In the US, an average of 40 minutes is being spent daily on Facebook alone. Although the audience is inundated with news and events through their social feeds, they still take the time to engage with content that catches their attention. If it’s compelling content, users are more likely to respond and take some sort of action (comment, share the article, or look for more information).
Given the amount of time users spend on these social media platforms and how engage they can be, there is definitely a big opportunity for marketers to interact with their audience via social channels. Additionally, targeting capabilities are becoming more and more advanced to help with reaching the right audience at the right time, and ultimately get them to take a desired action—whether it’s making a purchase or engaging with your brand further.
Today, social media is a powerful and viral vehicle that is increasingly becoming a major source for news, and most importantly another way for brands to engage with their audience.